How to actually make good decisions easy

πŸ’‘ no frustration & no frill decision-making framework

Heyo πŸ‘‹ Jordan here,

Wednesday, 6:03 PM.

I'm talking to a potential customer from the US.

It's way too early for me to start talking:

  • It’s my first customer call

  • I like the project too much (it’s a VR project 😍)

  • I’m there to consult with the technical aspects in about an hour

But I have something to say. Something that will help the customer.

What do I do?

πŸ§‘β€πŸ’» Context

An engineer can fix a slow elevator by redesigning the elevator to reduce its weight.Lower weight = an elevator that can go faster.

A psychologist can fix a slow elevator by installing a mirror.Doing something (looking in a mirror) while riding the elevator speeds up our perception of time.

Which solution is better?


It depends on the context.

If you're designing a new elevator for a skyscraper β€” you'll be better off with the engineering solution. No mirror is going to distract people from a 15-minute ride.

If you're improving an old elevator β€” you'll be better off with the psychological solution. Replacing an entire elevator can take months and cost millions. A mirror costs $70.


πŸ“ Problems have different good solutions in different context.

If you have more context about your decision, you can make a better decision.


If you had to make the perfect product design, you'd optimize the design to be easy to use and beautiful.


If you don't understand the engineering limitations behind your design, you can make it impossible to implement.

By understanding the engineers building it, you can guarantee 100% your design reaches the user exactly as you want it. Not the rough version β€” the exact version you envisioned.

πŸ‘† Once again, the better solution comes from having external context. Engineering knowledge to solve a design problem.

But, most projects are too complicated. Knowing everything about everything is impossible. Where would you even start?

⬆️ Bottom-up context

Intricately knowing how every part of a project can be impossible. Even if it is possible β€” it takes way too long.

Instead, follow this framework to get all the context you need:

  1. Understand the big picture. Find the key responsible people in your project (including your customer) and get a general idea of what they do. No details.

  2. Start solving a problem. You can’t learn to make decisions without making decisions.

  3. Ask questions. It doesn’t matter if you have the perfect answer β€” find everyone responsible and ask how would they solve the problem. This will give you a new perspective to play with.

The more problems you solve and the more external context you get, the better your decisions will become.

Suddenly (in a few months/years of practice), you'll start considering viewpoints that no one even thinks about. And make better decisions for it.

It will seem like magic to everyone else.

It would've been a simple process for you (and maybe others if you share this email with them; might be a good investment in your colleagues).


Back to the story.

Did I say what I have to or shut my mouth and listen more?

I considered that for about 0.1 seconds and started talking.

Maybe I was relying too much on my experience as a magician. Maybe I was naive.

But I felt I had it.

And I did.

The customer loved me. My team gently pushed me to lead the rest of the conversation.

We won that customer. My decision-making process didn't betray me, even in that high-pressure situation.

I'm sure it can help you too!

πŸ’‘ Idea of the Week

It doesn't take time to make a decision. It takes information.

β€” Alex Hormozi

βš™οΈ Tools, Apps, 'n' Gadgets

Today I have a mixed bag: from AB testing to project organization. Let's dive in:

  • Birdy β€” AB test your Twitter profile. Create two bios and find which one is more attractive. The free version is fantastic by itself (what I’m using).

  • Lose the β€œvery” β€” Very good πŸ‘‰ splendid. Very smart πŸ‘‰ brilliant. This simple app removes the word β€œvery” from your adjectives and gives you something better.

  • Linear β€” If you ever used Jira, you know it sucks (yes, this is me being polite). Linear is what Jira should’ve been if it wasn’t designed nearly 14 billion years ago.

πŸ‘‹ Enjoying this so far?

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πŸ”¦ Creator Spotlight: Zlatko Bijelic

Zlatko is fantastic β€” he moved from Europe to California and (basically immediately) started creating businesses and helping people. You can find him on Twitter or sharing ideas on his podcast.

πŸ“° Last Week with Jordan

General theme sentence

  • How to be more creative β€” How creativity works and how you can get more creative every day.

  • How to fall asleep faster β€” I fixed the audio from the London recordings (in public; scary!) and edited all of them into short videos.

  • Power Poses! β€” Your casual Darth Vader and Jordan Parker power posing battle. Of course.

This week I show you how to reclaim your time and improve your focus with the One Sec app πŸ‘‡

That was it for today! Hit me up if you need me, and I'll see you again next Friday!

Your biggest fan,β€” Jordan

PS: Help me out by sharing this with a friend who'll find it useful 🫢