Hype content vs value content vs big idea content

hype content → gives you empty promises
value content → gives you complete, actionable info
big idea content → gives you a powerful new perspective

hype content → disappoints people
value content → feels productive, but no one acts on it
big idea content → excites people & inspires them to buy

hype content → no information, only fluff
value content → gives you too much information
big idea content → gets you to ask the right questions

hype content → people trust you less
value content → people trust you more but don’t act
big idea content → people trust you more and want to act

hype content → has nothing to act on
value content → has too much to act on
big idea content → has one big idea to act on

hype content → positions you like a scammer
value content → positions you like a wikipedia page
big idea content → positions you like a high-class expert

hype content → readers starts hating you
value content → reader starts implementing, maybe buys
big idea content → reader starts thinking and growing, wants to buy

hype content → creates no relationship
value content → creates a consumer relationship
big idea content → creates an invested relationship

What’s your content like?

— Jordan