This is the way

To find your niche and positioning

Hello there, Jordan here 👋

Looking down at the notes it hit me…

It’s SO obvious!

“I finally got it!” I said quietly.

(I thought I was quiet, but judging by how fast Asta woke up and ran to me wagging his tail – I wasn’t)

You see, I finally figured out my nichepositioning.

Figuring out your niche is easy, figuring out how to communicate it to others is hard.

“What? Figuring out your niche is easy?! I’ve been struggling with it for mo–”

(tsk, tsk, I was going to give you the blueprint anyway, but you had to interrupt)

How to find your niche in 3 easy steps


List 10 things you love talking about. Order them from your most favorite favorite to your least favorite favorite.


List 10 things you are good at. Put the things you’re the best at at the top of the list and the ones you’re just good at at the bottom.


Take the top 5 items from both lists and make a new list. This is your niche.

(a simple combination of 7-10 things you’re great at and/or you love talking about)

Picking a niche doesn’t have to be hard. It’s just where you stand right now. It can and will change. In short:

You are your niche.

Example (my list):

  1. I love talking about business

  2. I love talking about marketing

  3. I love talking about psychology

  4. I’m good at magic and entertaining

  5. I’m a highly capable software architect & leader

  6. I’m experienced at helping different types of businesses

  7. I’m exceptional at problem-solving and creating frameworks

  8. I’m amazing with all types of tech & I love talking about all types of tech

(I know it might sound braggy, but you know… I’m awesome 🤩)

Now, having this list is the easy part.

How the hell do I solve a customer’s problem with that? How do I sell myself?

This is the positioning part.

Here’s how I figured that out:



(building the suspense)


(“It’s getting annoying, Jordan, let’s get to it!”)


(how boring would that be?!)


(… but I can’t say “no” to you”)

Here goes:

  1. I helped as many people as I could.

  2. I thought about it.

Not the most elegant framework, right?

(why doesn’t everyone just get my ideas 🥲)

It kind of is. Let me break it down:

  1. Find your people
    Pick a place to hang out in where:
    • You like hanging out
    • There are people you can talk to & help
    • You are (at least a little) different than everyone
    That place was Twitter for me, but you can do Reddit, Facebook groups, Instagram, TikTok, or any cool private community.

  2. Build trust
    Talk to everyone in the space. Comment on their work, get excited, send them DMs. Build trust & relationships.

  3. Talk to them
    Hop on calls and get to know them. Try to help them in some way.
    Talk to at least 15 people.
    Record those calls.

  4. List all the things you could help with
    This is different by what you can do – this is what you did.

  5. Pick the highest value one
    You can simply rate them from 1-10 on:
    • How much people’s brains were blown when you helped
    • How big of an overlap with your initial list
    • How much did you enjoy the process
    Pick whatever ranks highest.

  6. Understand your future customer
    List all traits the traits of everyone you talked to:
    Examples: Smart, Non technical, Parent, Self-conscious, Easygoing, Entrepreneur, Thinker, Doer, Founder, Reader, Procrastinator, Enthusiastic, Reliable, etc.

  7. Define your positioning
    “I help ___ with ___ without ___”
    I help (customer trait) people with (high value skill) without (common issue you’ve heard).
    Example: I help parents make their own websites without writing a line of code.
    Example #2: I help smart entrepreneurs lead people without being a dick.

Here’s what I came up with:

I help non-technical founders scale their business without complicated (& expensive) apps.

Leaning on my strengths & focusing on a group of people who will get the most value.

I hope this helps you as much as it did myself!

This is the way.

Your biggest fan,

PS: there was a massive issue with deliverability last week – here’s the last newsletter if you didn’t get it: Alex Hormozi told me to delay gratification but I just wrote it down… and it still worked

💡 Idea of the Week

Think different.

— Steve Jobs

⚙️ Tools, Apps, 'n' Gadgets

Here are today's picks:

  • GPTrim — Compress your overlycomplicated ChatGPT prompts so you have put even more words in.

  • Skool — I hate Circle with a passion. Mighty networks are okayish. Skool has been the only premium community platform that does a decent job (and has cool gamification features).

  • Paperbell — I head about this from Clint yesterday – I really like the overall vibe and classiness. Looks like a good platform for coaches.

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🔦 Creator Spotlight

My friend Sowmya is like a ball of purple lighting. Purple is a special kind of lightning because when you get near it, you get smarter, relaxed, and understand yourself better.
(ask her to teach you chess and meditation)

📰 Last Week with Jordan

I heard you’re not following me on LinkedIn, so I’m SUBCONSCIOUSLY suggesting it 👇️

That was it for today. Have a great week and I'll see you next Sunday!

— Jordan

PS: Help me out by sharing this with a friend who'll find it useful 🫶