Creators are giving away value. Epic creators are giving away this…

Hello there, Jordan here 👋

I entered my living yesterday and saw the weirdest thing:

You running towards your audience with a kunai in your hand

“And this is how you grow a company!” you shout throwing the kunai.

Why are you throwing kunai? Those were farmers tools used to lay bricks and garden later adapted by ninja as simple weapo–

WHOOSH

“And this is how you build an audience!” you shout as you take out another kunai and throw that.

Wait, I think you’re missing the point. Stop. Sto–

SCHIFF

“And this is how you make $1000/h online!” you continue to throw kunai at your audience.

Okay, where are you keeping those?!

27 minutes later

Are you done?

“Ye… yeah” you answer, trying to catch your breath.

You’re doing this wrong. You can’t just throw value at your audience!

“WHAT?!”

“Didn’t you say that we should be delivering value?!”

Yeah, but not like that.

You’re giving too much value.

Yep, you read that right.

Everyone and their mom is sharing “value bombs” on social media.

Just sharing value is great for you to learn to:

1. Sit down

2. Write for a few hours

3. Put your writing out there

But it’s not the final evolution of content creation.

Ironically, bigger accounts give LESS value.

But it works better.

This is because they intertwine their content, value, ideas, whathave you with one, very secret ingredient.

It’s a big one.

It’s so big that I’m prefacing it with TWO whole sentences of suspense!

Personality

Yep, personality.

There is A LOT of information online.

(it’s like the Internet is made out of it 🤯)

And we’ve reached a point of saturation for most topics. Everything we know about them is out there in some form.

(that form might be 100% unintelligible garbage, but it exists for most things)

Now, think of your audience.

Your audience can get the information you’re giving them elsewhere.

They choose to get it from you.

Think about it.

It’s not the information that’s unique.

It’s the creator who’s unique.

So, stop focusing on “just giving value”.

Give value.

But also give yourself.

Your biggest fan,
Jordan

PS: That was a way more dramatic way to end, but I mean give stories, ideas, thoughts – the unfiltered, raw version of you.

💡 Idea of the Week

⚙️ Tools, Apps, 'n' Gadgets

Today is all about video editors:

• DaVinci Resolve — The up and coming champion. Most big creators are jumping ship to Resolve. It has a wide feature set (most movies are at least colored with it), works on Mac, Windows, and iPad. It even has a (pretty damn good) free version 🤯

• Descript — I use Resolve to edit my long videos, but nothing can beat Descript when it comes to shorts. I can edit and publish a good looking short in about 15 minutes.

• Final Cut Pro — FCP is doing video editing the Apple way. That means quality of life, great integration, and slow & small updates. They’re releasing an iPad version this month which is worth a look.

• CapCut — CapCut is free, amazing on mobile (also has an okayish desktop version), and brim-filled with cool effects, transitions, templates, and what-have-you. It would suck for a movie but it’s amazing for any video with character.

🔦 Creator Spotlight

I’ve been obsessed reading Glenn’s Tweets lately. He’s secretly a hyper-intelligent robot from the future. Grab his fantastic DM playbook below:

📰 Last Week with Jordan

I’m finally putting up a good volume of content. This was my favorite piece 👇️

That was it for today. Have a great week and I'll see you next Sunday!

— Jordan

PS: Help me out by sharing this with a friend who'll find it useful 🫶